Reykjavik 2028
A concept brand identity system for an imaginary Winter Olympic Games in Reykjavík, Iceland. The visual language is rooted in Iceland's glacial landscape — specifically the angular fracture patterns formed as glacial ice splits under pressure. This "Glacier Fracture" motif drives the entire system: logo, color palette, typography, pattern, and four real-world applications including broadcast graphics, wayfinding signage, sports equipment, and official uniforms. (MOCKUPS GENERATED BY GEMINI)
